Analysis

Registered in England, Number 5562158

www.greysky.co.uk - home www.greysky.biz - home

about us contact us privacy policy terms of use

Practical plans

The development of new products and services must be based on an effective understanding of your current position, and clear measurement of what you want to achieve. This, of course is easily said and can be an awful lot harder than it sounds.

There is a huge industry around market research for new products and services - focus groups, telephone surveys, secret shoppers... But which to use, and what to do with the results?

Changing conditions

Of course, the world doesn't stand still, so your market analysis has to keep up. Have new competitors changed your customers’ expectations of price or service? What do fluctuations in price mean to an investment opportunity? What do your customers really value about your products?

As ever, the real skill is to make things simple. Working with internal development teams, using existing data or leading new research, GreySky's proven analysis skills can cut through complexity to deliver clear understanding and practical answers.

A customer view

GreySky’s Four Bs approach to product management starts with a clear understanding of the customer. The first Buyer stage looks at who actually buys the product from you - are they buying for themselves or someone else. When do they buy, what else, why? The second Benefit stage looks at the real purpose behind buying - what do they really want? This affects not just what you sell, but how you sell.

Download “An Easier Way” the “Four Bs” of product management ...