Overview

Support & Advice

Skills

 Planning

 Marketing

 Finance  

 e-Business

 People

Building new markets

A new business has to be able to find new customers and establish its place in its market. So many new business managers find this their greatest frustration – they know they have the ability to succeed, if they could just get the customers! Building a business on a tight budget is the key to entrepreneurial success. The GreySky Marketing workshop gives a no-nonsense approach to communicating on a small budget.

Creating a brand - to closing a sale

Marketing is a huge subject, and a small business has to do it all. From creating a shorthand for what the business stands for – and why customers should prefer their company over another, to generating, chasing and closing the sales. Small businesses need to establish clear strategies for all aspects of developing their market.

Our practical approach developed specifically for small businesses takes students through the key steps of how to market on a small business budget.

Tools and materials

Marketing materials have previously been a significant expense for businesses – particularly while they are trying to grow or establish themselves in a new market. But conventional low cost computer equipment now means anyone can produce high quality marketing material.

Different approaches produce different results, and one technique can’t be right for all businesses. We look at the strengths and weaknesses of all types of marketing – helping each business build their own campaign strategy that’s right for them.